RideLondon is a cycling event that Prostate Cancer UK encourage its' supporters to participate in to raise money for the charity. The Prostate Cancer UK branded cycling jersey is in focus, with supporters previously having given feedback that they're proud to wear the jersey and be part of Men United, Prostate Cancer UK's movement for everyone who believes men are worth fighting for.
The final concept will be used in materials on all platforms throughout 2016, including printed ads, web banners and social media graphics.
Client: Prostate Cancer UK
Project: RideLondon concept